Word: throat
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...working title had been The Sword Swallower. But "deep throat" (Damiano's coinage) was the picture's key phrase. So he changed it. Damiano: "When we finished the film, the Perainos objected to the title. 'No one will understand it! It's not catchy enough!' 'Don't worry,' I told them. 'Deep Throat will become a household word.'" He got his way, for which Woodward and Bernstein will be forever grateful...
...THROAT OPENS; WORLD REJOICES...
...Deep Throat opened at the World Theatre on 49th Street in Manhattan, around the corner from the Time + Life Building. The date was June 12, three days before a break-in at the Watergate Hotel in Washington, D.C. Thanks in part to a rave review from Al Goldstein in Screw magazine, and to a catchy ad campaign that ran in New York dailies ("If you like head, you'll love Throat"), word of, shall we say, mouth spread quickly. The first week's gross was a robust $30,033. What did the audience find? A mildly bright, good-natured comedy...
...Damiano squeezed a lot of production value out of his $25,000, including the underscoring, which is full of jolly, ironic pop music, including a version of Mickey and Sylvia's "Love Is Strange" with raunchier lyrics. The comedy is not cruel but sympathetic. Dr. Young loves the deep throat but it exhausts him; an old Jewish guy is one of Linda's most ardent patients, pleading, "Money is no object. Look -I got Blue Cross!" Once Linda locates her tingler, she need only find Mr. Right, a nerd named Wilbur (William Love). The plot dilemma: Linda needs...
...hear you: this isn't porno chic, it's porno shtick. But it was fun and funny in a slummy way. That helped make Deep Throat the American public's ideal induction ceremony into hard-core. Sex-film history was repeating itself. The break-out soft-core film, Teas,, had been a comedy with a gimmick (a man is able to see women naked); Throat had a more ingenious twist, was a cleverer film and a genial buoyancy. And where else were audiences going to see a woman with such control over her gag reflex? Granted, when they...