Word: throatful
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Dates: during 1930-1939
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...specialist in everything-life, fire, marine, air and group insurance. . . . The insurance fraternity is as startled . . . as the medical fraternity would be if a youngster who had never attended a medical school suddenly turned out to be America's greatest specialist in the eye, ear, nose and throat, in abdominal and pulmonary surgery, in obstetrics, pediatrics and chiropody...
...Only other ingredient cigaret companies reveal is a hygroscopic agent mixed with the tobacco to attract moisture. In most cigarets the hygroscopic agent is glycerin; Philip Morris uses diethylene glycol. The result, it claims, with substantiation from many a doctor, is less irritation to the membranes of the throat...
Dwarf & Advertising. The diethylene glycol angle has been pushed hard by Philip Morris in advertisements in medical journals and in general promotion among doctors. In its general advertising Philip Morris merely uses round phrases such as "Doctors have agreed that Philip Morris is less irritating to the throat." This sort of talk would presumably have made little impression in a world full of cigaret claims had not Philip Morris' smart advertising agent Milton Biow had a brain wave. He remembered an old Philip Morris slogan, "Call for Philip Morris," and hired a shrill-voiced dwarf named John Roventini...
...brick units. This feeling, which some like to associate with the growth of nationalism in continental Europe, has recently taken on amazing proportions, so much so that Mill Street now serves a function very comparable to that of the Rhine River in keeping bitter enemies from one another's throat...
...walls of most of the throat, of the windpipe and its branches (bronchi and bronchioles) are covered with fine, threadlike filaments called cilia, which continually move, waving their tips with an upward motion. When bismuth powders or pulverized lead glass were blown deep into the lungs of anesthetized cats, Dr. Barclay and his associates found that the dust in dry form remained in the windpipe and its branches, never penetrating into the little sacs (alveoli) which absorb oxygen from the air and eliminate carbon dioxide from the blood. They could see by X-ray the foreign particles moving from...