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Equally as important to maximizing net income is, of course, maximizing the proceeds. One way to do this is through advertising. For instance, in the run-up to the “Harvard for Haiti Benefit Concert,” publicity utilized digital avenues like Facebook, the ?...

Author: By Mark A. Fusunyan, CRIMSON STAFF WRITER | Title: Passion and Compassion | 2/17/2010 | See Source »

Poets for Haiti’s publicity strategy mirrors that of the Harvard for Haiti benefit. Internet marketing can effectively target specific groups and, according to Jim Henle, a poet and co-organizer of the event, much of the Poets for Haiti publicity is transmitted via email sent over various...

Author: By Mark A. Fusunyan, CRIMSON STAFF WRITER | Title: Passion and Compassion | 2/17/2010 | See Source »

COMPASSION THROUGH CULTURE

Author: By Mark A. Fusunyan, CRIMSON STAFF WRITER | Title: Passion and Compassion | 2/17/2010 | See Source »

To this end, last Friday’s “Harvard for Haiti Benefit” was framed by speeches on the tragic recent events. Sebastian Velez, Assistant Resident Dean of Kirkland House, closed his speech with a quote from photographer Sebastiao Salgado: “How can we...

Author: By Mark A. Fusunyan, CRIMSON STAFF WRITER | Title: Passion and Compassion | 2/17/2010 | See Source »

As Yeh had hoped, the event bolstered not only the sense in the audience that something must be done, but that much can be done. Put differently in an email from the Haitian Artists Assembly of Massachusetts Co-Director Charlot J. Lucien, “the authenticity and the emotion...

Author: By Mark A. Fusunyan, CRIMSON STAFF WRITER | Title: Passion and Compassion | 2/17/2010 | See Source »

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