Word: throwaway
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...began as an insurance salesman's teaser. Its publisher, lean, lively Glenn Burrs, was once a saxophonist of small distinction from Dixon, Ill. In 1933 he began selling insurance on the side and talked his partner Albert Lipschultz into financing a small throwaway sheet of musical chitchat for their dance band clients. The venture was a net loss, and Lipschultz finally sold out to Burrs...
Richard Allen Knight, disbarred Manhattan lawyer who once stood on his head in front of the Metropolitan Opera House, had at some of his former cronies in another of his privately famed, privately printed brochures-this one as a Christmas throwaway. Title of this year's effort: Our Friends and Relatives All Stink, or Just Awearyin' for You. He reported happily that he had induced his ex-wife (Dorothy, daughter of the late Lewis Cass Ledyard Jr.) "to spend $2 on me for every $1 she spends on herself. . . . I am just not happy unless I have lots...
...Fernando Valley (Calif.) Times turns a neat profit without benefit of comics, syndicated features, national advertising, a sports page, or even a sales price. The standard-size throwaway, 62,000 copies of which are distributed free twice a week, is not interested in World War II. Its sole interest is in telling the valley's 200,000 residents about themselves, and playing ball with valley merchants. They pack its 40 pages with advertising (including twelve solid pages of classified ads) to the exclusion of big Los Angeles merchants. The man who perfected this successful formula now has developed...
...fall of 1932 a jobless salesman named Mortimer Glankoff, who was eating on a borrowed $100, began distributing to Manhattan's West Side apartment dwellers a 12-page throwaway called Naborhood Theatre Guide. Salesman Glankoff had a trusting printer and he got doormen to distribute his Guide by bribing them with movie passes. Within a year he was selling enough advertising to hire as editor one Jesse Zunser, a footloose free lancer whose candid comments on plays and films soon gave Naborhood Theatre Guide a small reputation among half-a-dozen similar guides. By 1934 Glankoff's little...
...like TVA nor any other Government power project. He considers them a head start toward State socialism and "the complete destruction of the profit incentive that has made America great." This message the Free Press has repeated with loud and monotonous regularity ever since it was started as a throwaway weekly to advertise Mr. McDonald's chain of Home Stores (groceries...