Word: throwbacks
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Reebok markets sneakers with a similar strategy: taking international campaigns and tailoring them for the young Indian. For example, an ad campaign in the U.S. for Reebok Classics pictured typical figures of Americana, like a little boy with a baseball bat, clad in throwback simple sneakers. In India, Reebok replaced the lad with a grizzled, bearded snake charmer in a turban--with a flute and a woven, cobra-filled basket--and pristine white sneakers. Sales of Reebok footwear are growing at 30% a year. Rajeev Bakshi, chairman of Pepsico India, pushed the same idea a step further. "We took...
...Shaquille O'Neal dubbed "The Big Fundamental" is a throwback to another, less flashy era. Despite the lure of riches, Duncan fulfilled his dying mother's wish by staying all four years at Wake Forest University to earn his degree in psychology. He turns down most endorsement deals and almost all media requests. With his soft shooting touch, long arms and great passing, the 7-footer dominates the low post like no one else, swatting away shots on defense and nailing baby hooks and his signature bank shots with an almost effortless ease...
With the popularity of throwback jerseys still in full swing--old-school NBA, NFL, NHL and MLB jerseys are showing up on celebrities and regular folks alike--yet another sport has been added to the mix: women's roller-derby uniforms. Until now, "nobody has done a true vintage-sports line for women actually based on garments that were historically worn," says Jerry Cohen, co-owner of Stall and Dean, which launched the roller-derby line. "We have sold out of our first production run." The body-hugging tops and shorts represent four teams from the 1950s...
...covered Walsh’s team for four years because I believed someday, against all odds, Walsh’s faith would be rewarded and I didn’t want to miss it. I drove all over New England to watch his throwback brand of hardball because I wanted to be a part of something that special, if only from the press...
...argument. He may or may not take himself seriously but he does take his work seriously, and the difference between the two is virtually nonexistent. "You are discovering yourself as you make the films," he says. "And it's difficult to be objective." Adoor is a cinematic throwback, an auteur who controls every major aspect of his films: writing, directing, producing, editing. Before filming he shares his scripts only with his longtime cinematographer, Ravi Varma, the sole person aside from Adoor to provide genuine creative input in an Adoor Gopalakrishnan movie. "The actors should be free," he says...