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Watering the Gravy. Yet neither cynics quick to ascribe political motives to Kennedy's one-man investigation nor the little girl who thrust a scrawled note into his hand pleading "Bobby, please run for President" could soften the facts of east Kentucky's poverty or blot out the reality of Appalachia's misery statistics. Some 5,000 of Wolfe County's 6,500 people exist beneath the poverty line, able to afford little more than a dime for each meal; federal food stamps account for half or more of the mountaineers' victuals. "Whenever...

Author: /time Magazine | Title: Poverty: Misery at Vortex | 2/23/1968 | See Source »

Waiting for the Thrust Khe Sanh, the imperiled northern position where some 6,000 U.S. Marines are surrounded by 40,000 NVA regulars, waited wearily through another week for what General Westmoreland still believes will be the largest battle of the war. Though the big enemy push failed to materialize on several predicted dates, the massed Communists were indeed closing in. "I see no reason to believe that they'll stop now," said Khe Sanh's commander, Colonel David E. Lownds, 47. With new NVA bunkers spotted only 300 yards from Marine lines, corpsmen with stethoscopes knelt...

Author: /time Magazine | Title: World: Waiting for the Thrust | 2/23/1968 | See Source »

Whether the NVA masses will ever at tack Khe Sanh became a matter of growing doubt and deepening divisions. Some ranking officers wondered if the enemy buildup there was only a diversion for the urban offensive further south or for a bypass thrust at Quang Tri or Danang. There was also a dawning realization that, for all President Johnson's warning against another Dienbienphu, Khe Sanh could be overrun by overwhelming human-wave attacks. A top U.S. general in Saigon reckoned that the base could be taken by 25,000 men in concerted assaults, "but a hell...

Author: /time Magazine | Title: World: Waiting for the Thrust | 2/23/1968 | See Source »

Killy's technical superiority starts with his fanatical attention to detail. His bindings must be adjusted just so: feet straightaway for a downhill race, but slightly pigeon-toed for the slaloms -so that he can get more "heel thrust" and acceleration. His choice of skis varies according to the kind of race and snow conditions; he has been known to switch skis between the two runs of a slalom race-a practice followed by few of his competitors...

Author: /time Magazine | Title: The Olympics: King Killy | 2/23/1968 | See Source »

...looking to their own images. When he succeeded Emerson Foote as chairman of McCann-Erickson, the nation's second biggest agency (after J. Walter Thompson), last fall, Chairman Paul Foley, 51, lamented that "when market research was the fashion, creativity was pushed aside." He promised a new thrust by reminding his staff that "I've always been a copywriter." So have many of his counterparts at rival agencies. Last month Young & Rubicam (1967 billings: nearly $400 million) put former Creative Director Stephen Frankfurt, 36, in charge of all U.S. operations. Benton & Bowles, which recently lost its $12 million...

Author: /time Magazine | Title: Advertising: On the Creativity Kick | 2/16/1968 | See Source »

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