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...economic and demographic bombshell ticking under the pop culture surface that would bring the deepest change. When the 2000 U.S. census made it clear that Hispanics were poised to become the nation's largest minority, Latinos were thrust into the zeitgeist-visible, indelible, inevitable. The news that the buying power of Hispanics is overtaking that of African Americans and is growing faster than non-Hispanics has sparked a scramble by corporations to understand this huge lucrative market in its midst. The new color of money is brown, black, red, yellow and white. The U.S. consumer economy, in other words...

Author: /time Magazine | Title: Influencing America | 8/13/2005 | See Source »

...candidate is hoping to pad his campaign war chest by selling tickets to a “sexy, erotic” private party featuring scantily clad go-go dancers. So novel—and naughty—a fund-raising thrust has raised eyebrows and drawn national media attention since its announcement...

Author: By Samuel C. Scott, CRIMSON STAFF WRITER | Title: For HLS Grad, a Titillating Campaign | 8/12/2005 | See Source »

...last words transmitted from Challenger were in the valiant vow: "We are go at throttle up!" This meant the crew was about to apply maximum thrust, which turned out to be a fatal act. In the coming days, we will learn what the last words from Columbia were. Perhaps they too will reflect the valor and optimism shown by astronauts of all nations. It is time NASA and the congressional committees that supervise the agency demonstrated a tiny percentage of the bravery shown by the men and women who fly to space--by canceling the money-driven shuttle program...

Author: /time Magazine | Title: The Space Shuttle Must Be Stopped | 7/28/2005 | See Source »

...cycles of his career. "I actually started to hit a little bit when I was young," he says, twirling a stack of poker chips in his hand. "But I looked at my work and realized I sucked. I didn't want to be thrust into fame or success. I was afraid my looks would carry me for a minute and then I'd be gone...

Author: /time Magazine | Title: Movies: To Be or Not to Be a Hero | 7/24/2005 | See Source »

...interest? It's not just America's growing appetite for South Asian culture--movies like Bend It Like Beckham and stars like Bollywood actress and model Aishwarya Rai. The marketing thrust started with the 2000 Census, which revealed that during the 1990s the number of Indians in the U.S. more than doubled--making them the fastest-growing Asian minority. There are some 2.5 million desis in the U.S., and the vast majority are Indian. That may not seem terribly significant compared with, say, 40 million Hispanics, but consider how premium a customer a South Asian is: Indians alone commanded...

Author: /time Magazine | Title: Chasing Desi Dollars | 7/6/2005 | See Source »

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