Word: thumb
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Dates: during 1960-1969
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Pinder's underwater shave commercial cost Mennen more than $10,000. lasts 60 seconds, was conceived by copywriters at Manhattan's Grey Advertising Agency. Before giving the idea the up thumb last autumn, Grey executives sent out for a 30-gallon aquarium, ordered one of the copywriters to lather up and dunk his head. Later described (with questionable accuracy) as "the first time an account meeting was ever held in a bathroom," the event was climaxed by wild cheers as the copywriter surfaced with Sof' Stroke still on his chin. Nonetheless, one skeptical adman said he could...
...situation is critical. Japanese industrialists have developed the Hicoupet Mark III sports car. U.S. price: $49.95. Obviously, Detroit will soon be just a swallowed Miltown. The hero pulls his thumb out of his mouth, strips to his Bermuda shorts, and shouts: "This is a job for Business Man!" He is, of course, "faster than a speeding ticker tape, more powerful than a goon squad, able to leap loopholes in a single bound." He does all this on the stage of a Chicago coffeehouse-nightclub called the Second City...
Marking off the state of Wisconsin on his right hand last week, Massachusetts' Senator John Kennedy made a tentative reading of his future-April 5, to be exact, when Wisconsin voters turn out for the critical presidential primary. The thumb looked healthier by the day: Congressional Districts 4, 5, 6 and 8, along the East Coast, were strong Kennedy country; he even strengthened it by giving himself the doubtful First, at the base of his thumb. Still uncertain was the area running roughly from the middle finger to the pinkie-the Second, Seventh, Ninth, and Tenth. That is where...
Osorio did eventually make it, but not before the crowd had twisted his thumb so enthusiastically that he could not play the next day against Cuba. Worse yet for Panama fans, Lopez announced that he was too sick to take the field. After Lopez' hapless sub had made two errors, orange husks began to swirl out of the stands like snow. Hundreds of spectators jammed around the dugout as desperate umpires begged Lopez to play so that the game could go on. Lopez finally acceded to the wishes of his public, but he went none for four as Cuba...
...must not say this or that-it might get us in trouble with Antitrust or the union, with the customers or the stockholders." Thus most speeches are prepared in committee, with lawyers, admen, public-relations men at hand to ax anything that could possibly offend anyone. Their rule of thumb: "If in doubt, be vague." The average speech is wrung through five to ten drafts, gets worse each time...