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Each year about 173 million Americans thumb through one or another of the 6,400 local editions of the Yellow Pages, looking for hardware stores or Hungarian restaurants. Some customers who recently received new directories noticed something startling about their Yellow Pages: they were not just yellow anymore. In fact, they were filled with splashes of red, brown and even green. For the first time since people began letting their fingers do the walking 100 years ago, multicolor advertisements are being printed in the Yellow Pages. These eye-catching ads, first introduced last November in the Champaign, Ill., phone book...

Author: /time Magazine | Title: Marketing: the Yellow Pages Run for Color | 2/24/1986 | See Source »

...thus "implicitly recognize Israel's right to exist." Editors could save a forest of newsprint by printing only actual developments, manfully resisting a dogged repetition of what is already too familiar about the situation, including what is unpredictable. Journalists have their own derisive name for such wordy speculations: "thumb-suckers...

Author: /time Magazine | Title: Press: Newswatch: Don't Say It Again, Sam | 2/24/1986 | See Source »

...happy life, until one day, Toad, when riding his bicycle in the park, took a disastrous spill. Left thumb broken, arm turned to fossil in a cast, out of which his fingers twiddled uselessly, Toad faced the future. He tried one-handing his word processor, his hand jerking over the keyboard like a chicken in a barnyard...

Author: /time Magazine | Title: Essay: Scribble, Scribble, Eh, Mr. Toad? | 2/24/1986 | See Source »

ABONG FOR McKinney (our green-thumb friend, Larry) Too bad of your scheme Harvard found itself wary. For ghost-ridden common room dwellers a wink, And for all autumn-lovers a pumpkin-filled sink. For upperclass prefects a few good cold showers, And a few common rooms for the Mather gang's towers. An off-campus shelter for each Cabot dweller--And a quick painless end to the noise in the cellar. Some new ideas for the House Committees Who can't hold keg parties in such a strict city, And for all those upholding the laws against drink...

Author: NO WRITER ATTRIBUTED | Title: A Christmas Hit List | 12/19/1985 | See Source »

...count the number of wins the Harvard field hockey team chalked up this year on one hand--without using your thumb or even your pinkie...

Author: By Mark Brazaitis, | Title: Stickwomen Successful Despite 3-8-4 Season Mark | 11/21/1985 | See Source »

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