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Pinder's underwater shave commercial cost Mennen more than $10,000. lasts 60 seconds, was conceived by copywriters at Manhattan's Grey Advertising Agency. Before giving the idea the up thumb last autumn, Grey executives sent out for a 30-gallon aquarium, ordered one of the copywriters to lather up and dunk his head. Later described (with questionable accuracy) as "the first time an account meeting was ever held in a bathroom," the event was climaxed by wild cheers as the copywriter surfaced with Sof' Stroke still on his chin. Nonetheless, one skeptical adman said he could...

Author: /time Magazine | Title: Show Business: Pinder's Underwater Ode | 3/28/1960 | See Source »

...stalked off the stage in the final act snarling at the conductor, "Finish it yourself." Gussie finished it herself by singing Don José's part as well as her own. At the moment of truth, when Don José was to have stabbed her, she stuck her thumb in her chest and dropped on the stage...

Author: /time Magazine | Title: Music: Gussie's Glory | 3/28/1960 | See Source »

...situation is critical. Japanese industrialists have developed the Hicoupet Mark III sports car. U.S. price: $49.95. Obviously, Detroit will soon be just a swallowed Miltown. The hero pulls his thumb out of his mouth, strips to his Bermuda shorts, and shouts: "This is a job for Business Man!" He is, of course, "faster than a speeding ticker tape, more powerful than a goon squad, able to leap loopholes in a single bound." He does all this on the stage of a Chicago coffeehouse-nightclub called the Second City...

Author: /time Magazine | Title: NIGHTCLUBS: Satire in Chicago | 3/21/1960 | See Source »

Marking off the state of Wisconsin on his right hand last week, Massachusetts' Senator John Kennedy made a tentative reading of his future-April 5, to be exact, when Wisconsin voters turn out for the critical presidential primary. The thumb looked healthier by the day: Congressional Districts 4, 5, 6 and 8, along the East Coast, were strong Kennedy country; he even strengthened it by giving himself the doubtful First, at the base of his thumb. Still uncertain was the area running roughly from the middle finger to the pinkie-the Second, Seventh, Ninth, and Tenth. That is where...

Author: /time Magazine | Title: POLITICAL NOTES: Palmistry & Promise | 3/7/1960 | See Source »

Osorio did eventually make it, but not before the crowd had twisted his thumb so enthusiastically that he could not play the next day against Cuba. Worse yet for Panama fans, Lopez announced that he was too sick to take the field. After Lopez' hapless sub had made two errors, orange husks began to swirl out of the stands like snow. Hundreds of spectators jammed around the dugout as desperate umpires begged Lopez to play so that the game could go on. Lopez finally acceded to the wishes of his public, but he went none for four as Cuba...

Author: /time Magazine | Title: Sport: El Beisbol | 2/29/1960 | See Source »

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