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...Manhattan, NBC-after thinking it over for a year-scheduled a new network program, Watch the World (Sun. 3:30 p.m., NBC-TV), intended to counteract some of TV's blood-&-thunder children's shows. Dedicated to current events, United Nations, developments in the arts & sciences and other worthy projects, Watch the World has been heavily plugged by educators. Facing the impossibility of keeping small fry from watching TV, RCA Board Chairman David Sarnoff said: "The important thing now is how to use the medium of television affirmatively for children...

Author: /time Magazine | Title: Radio: Home Work | 4/24/1950 | See Source »

...Thunder & Sunshine. Ted strolls the dusty lot from the hotel to the clubhouse, announces his arrival there by whistling, then calling "Hey, hamhead!" at someone, or by setting up a richly profane squawk about the set of the wind or the whereabouts of his spikes. His teammates, who know that Ted's outbursts are his way of working off the impatience that perpetually gnaws at him, let him thunder away. When he subsides, one of them (often it is burly, chirpy Birdie Tebbetts, the first-string catcher) calls out: "Hey, that's telling them, Theodore!" Ted rewards such...

Author: /time Magazine | Title: Sport: The Competitive Instinct | 4/10/1950 | See Source »

Hesitant Cassandras. Budd Gore of Chicago's Marshall Field & Co. warned: "Shows don't have to sink to the level of crime, cliff-hanging and blood & thunder to get a high rating . . . Let me remind you that parents still exist and we must think of the long-range disadvantage of alienating [them]." He was seconded by Miles Laboratories' (Alka-Seltzer) Lester Waddington, who reported that "Parents are beginning to complain that unless there is better programing soon, the babysitter problem will be with them again...

Author: /time Magazine | Title: Radio: Anything's Better Than Nothing | 3/20/1950 | See Source »

...wanderer struggles in search of an oasis. When he comes upon a chapel in the arid mountains, he significantly finds this symbol of faith broken and deserted-"There is the empty chapel, only the wind's home." But at the deepest point of despair, the rumble of thunder brings promise of rain to the waste land. The poem ends with the Hindu incantation, like the first shower of long-looked-for rain, shantih, shantih, shantih, meaning: "The Peace which passeth understanding...

Author: /time Magazine | Title: REFLECTIONS: Mr. Eliot | 3/6/1950 | See Source »

...ground generator (a gadget for releasing silver iodide smoke) started a day-long run. About 8:30 a.m. a big cloud formed down wind from the generator. At 9:57, a chain reaction started inside it, filling the cloud with raindrops that showed on a radar screen. Lightning flashed, thunder rolled, and heavy rain fell over a large area. Later thunderstorms near by watered other parts of New Mexico...

Author: /time Magazine | Title: Science: Better Rainmaking | 2/6/1950 | See Source »

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