Word: thunderbird
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...door. In the event of an impact on the side of the car, the rail will give way gradually but with resilience enough to deflect the oncoming automobile and cut down the danger to the occupants of the struck car. Of course, if the oncoming vehicle is a skidding Thunderbird or Mark III, the occupants presumably need not worry. Before the crash occurs and the G. M. guard rail has to prove itself, the Ford model's computer will have taken that car out of its spin...
...dramatize the way the new houseboats perform, Miami's Thunderbird Products Corp. entered one of its 40-ft. Drift-R-Cruz houseboats in the last Bahamas 500, one of the world's toughest ocean races. Despite 8-ft. seas and 25-knot winds, the Drift-R-Cruz finished the race at Freeport, one of only 16 boats in a starting field of 63 to do so. Another Drift-R-Cruz traveled along the inland waterways all the way from St. Petersburg, Fla., to Montreal's Expo 67 and then across the Great Lakes to Oshkosh...
...grille of a Rolls-Royce. On its 117-in. wheel base, the car mounts an eight-cylinder, 460-cu.-in. engine specially designed to provide improved combustion and cut exhaust fumes. Other features, including interior warning lights, air conditioners and radios, have been adapted from either the smaller Thunderbird or the bigger Lincoln...
...tempting array of old favorites and one entirely new series. For Ford's Mustang, which has triggered hot competition in the sporty-specialty-car field (see following story), the changes for 1968 are modest: one makes air scoops on the hood standard instead of optional. The '68 Thunderbird is also virtually unchanged except for the substitution of a three-person front seat for two bucket seats...
Today, the convertible is on the wane. Thunderbird and Cadillac Eldorado convertibles were quietly dropped last fall for lack of buyer interest. American Motors is dropping them next year from its Rambler and Ambassador lines, and Ford is ending its Lincoln Continental convertible line. In 1963, convertibles accounted for 6.6% of all new cars sold. For 1966, less than 5% were convertibles...