Word: thunderbird
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...heritage to such European products as the Austin-Healey, the Triumph and the MG, which first whetted the appetites of many Americans for the sports car -though they were out of reach for most Americans. Out of this appetite came the inspiration for such American cars as the Thunderbird and the Corvette, whose price still hovers between $4,000 and $5,000, and for the sporty extras-bucket seats, stick shifts, wire wheels-best embodied in General Motors' jazzy Corvair Monza...
...World's Fair grounds in New York, "Ford has actually created three cars in one." Aside from the basic $2,368 model (which is not so basic; it comes with bucket seats, padded dash, and leatherlike vinyl upholstery), anyone who wants to turn his Mustang into a little Thunderbird can load it with just about every luxury option Detroit has, from automatic transmission to a big V-8 to air conditioning. Finally, the sports-car purist who wants performance and more horsepower can spend up to $3,500 by adding a European-style stiff suspension, disk brakes...
...shirt factory m May wood, Calif. One of the most revered fast-iron designers in the US Roth spent $12,000 putting together this machine monster. It has built-in hi-fi and television, huge maximum-traction tires behind and narrow motorcycle tires up front. Its two Ford Thunderbird engines develop 1,000 h p and every cylinder is wrapped in bright chrome...
...year decline, Ford edged up from 26.1% to 26.4% on 543,463 autos sold. The big factors in Ford's comeback: the restyled, standard-sized Galaxie and the Comet, another '63 compact that was given longer, more flowing lines for '64. Ford's attractive new Thunderbird and roomier Continental are also selling well, but the preference for new looks and larger autos has dented sales of its little-changed intermediate Fairlane and compact Falcon...
Egbert also has to live down some mishaps from the '63 model year. Foremost among them was the longnose, short-tail Avanti sports car, which Egbert intended as his answer to the Thunderbird. An incredible series of production snafus involving its Fiberglas body delayed the Avanti's debut by six months; Egbert had confidently predicted 10,000 sales of the '63 Avantis-at about $5,000 each-but only 1,743 have moved. Similarly hurt was the sales potential of another Egbert innovation, the Wagonaire station wagon with a sliding roof; at the last minute, Studebaker discovered...