Word: thunderbird
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Ever since Ford introduced its highly successful four-seater Thunderbird in 1958, Detroit has been speculating on when General Motors would bring out a competitor. Buick ended the speculation last week when it unwrapped its big-fendered Riviera hardtop, which is firmly dedicated to the G.M. principle that if you have to join 'em, beat 'em. The Riviera is 3 in. longer than the Thunderbird, sports a more powerful engine, and has a steering wheel that tilts to seven different vertical adjustments, while Thunderbird's wheel only bends to the side to ease entry and exit...
...betting more heavily on snatching a part of the high-priced neo-sports market away from the Thunderbird than Studebaker President Sherwood Harry Egbert. If his speedy new Avanti (TIME, April 13) sells well, he intends to transfer some of its sleek Italianate lines to other Studebaker models next year...
...Cardinal Unveiled. Ford, which started all this, has left its pacesetting Thunderbird outwardly unchanged for 1963. It has also left most of its other cars unchanged except for minor mechanical and styling alterations; the new Mercury Monterey has a reverse-slanting rear window to differentiate its profile from the Ford Galaxie...
...contest was Henry Harnish Jr., 15, of Whippany, N.J., who estimates that he has raced against 1,000 other tabletop drivers since he started just a year ago. Henry owns more than 25 model cars, switched parts among them to achieve his championship racer. His prize: a white Thunderbird. He will give it to his father, a factory shop foreman, who will sell the family Mercury ('61) and give the money to Henry...
...looking quite a bit like them. While lead times did not permit Townsend to completely redesign the PLYMOUTH and DODGE, they do look different from the '625, and the main change is a flat roof on each that closely resembles the top deck of Ford's racy Thunderbird. The compact VALIANT is chunkier than in '62 (and looks more like Rambler's successful American); and Dodge's compact LANCER, instead of being a look-alike to the Valiant, is more mas sive. In a confusing name switch, the Lancer has been renamed DART, and last...