Word: thunderbirds
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Dates: during 1950-1959
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...green ranch house is midcentury, middle-class suburban. Its picture windows, once the pride of a wrong-armed infielder named Preston Ward (since departed for Kansas City), glare across the scrubby, rattlesnake-infested foothills toward the San Fernando Valley. As the Thunderbird flies, the place is 12 smoggy miles from the manicured canyons of Bel Air and Beverly Hills, where a movie star ought to live. By classical Hollywood standards, this pad is so far out that it might as well be in Oshkosh or Altoona or on a space platform, and the girl who lives there is even farther...
Upper Medium-Price: Ford Thunderbird, 19.1301 m.p.g.; Chrysler Saratoga, 19.0701 m.p.g.; De Soto Firedome, 19.-0632 m.p.g...
Only a few years ago, the customer looking for a small economy car had a small choice. This year nearly 70% of the cars in the show-about 400 in all-sell for less than $3,000. For $4,000 (about the price of a Ford Thunderbird), the auto buyer can have anything but a few top models. Everybody is getting into the merchandising act, moving up, down, and all around to tap a foreign-car import market that is expected to top 500,000 units this year. Even England's staid old Daimler, best known for the limousines...
...much of the auto industry overtime pay was the rule. Ford's Ford Division was operating six days at five assembly plants. So was the Lincoln-Thunderbird unit, along with Studebaker-Packard and American Motors. George Romney's Ramblers set another production record: 8,550 cars turned out on the way up to a programed rate of 8,850. Still catching up from the effects of a strike-caused glass shortage, Plymouth was on a six-day week at the Detroit, Newark, Del. and Los Angeles assembly plants...
Today, after selling 50 million records (eleven have topped the 1,000,000 mark), Perry the pro is mainly a solid family man. He lives unostentatiously at Sands Point, L.I., has few cronies and owns but two cars, a Cadillac and a Thunderbird. His wife Roselle, whom he married 25 years ago in Canonsburg, does the cooking; he sometimes dries the dishes. His interests are golf (high 70s) and his three children. Chief entertainment: watching TV while sprawled on a couch in his den, and writing congratulatory telegrams to TV comedians...