Word: thunderbirds
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Dates: during 1960-1969
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...heavy reliance on computers to cut costs and to show the direction a product should take, McNamara made Ford into a case study of the possibilities and the limits of electronics logic. He and his staff were right when they predicted a big market for the four-passenger Thunderbird. They were dead wrong when they helped the cost cutters overrule Ford auto men who felt that the public would soon get tired of the same styling of such Ford makes as the Falcon, Comet, and Thunderbird, none of which has been drastically changed in three or four years, while...
...board of Kerr-McGee Oil Industries Inc., and sneered at conflict-of-interest charges. As an Oklahoman, he supported President Truman's ouster of General Douglas MacArthur-mostly because he feared that MacArthur might expand the Korean war to the point that National Guardsmen of Oklahoma's Thunderbird Division might be called into combat. "You say I'm an Oklahoma Senator more than a national Senator?" he often asked. "Yes, that's what I'm here...
Virtually all automakers have adopted Ford's Thunderbird roof line, characterized by squared-off lines, knife edges and wide rear pillars. (At Cobo Hall, Ford needled its rivals for their unabashed plagiarism with signs declaring that Ford has "the roof that tops them all.") A more subtle piracy from Ford is the copying of the Lincoln Continental's smooth slab sides by Buick. Oldsmobile and Pontiac. Chrysler, too, is expected to follow this trend next year, now that the 1961 Continental's designer, Elwood Engel, has been lured away to be Chrysler's styling chief...
...General Motors came pictorial evidence of how the sibling rivalries within the nation's biggest manufacturing company can spur its individual divisions. Two years ago, when Buick was given $50 million by G.M. to build the Riviera hardtop as G.M.'s official answer to Ford's Thunderbird, Pontiac and Chevrolet bosses went off and sulked, then decided to build T-Bird competitors of their...
...Cardinal Unveiled. Ford, which started all this, has left its pacesetting Thunderbird outwardly unchanged for 1963. It has also left most of its other cars unchanged except for minor mechanical and styling alterations; the new Mercury Monterey has a reverse-slanting rear window to differentiate its profile from the Ford Galaxie...