Word: thunderbirds
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Dates: during 1960-1969
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...dramatize the way the new houseboats perform, Miami's Thunderbird Products Corp. entered one of its 40-ft. Drift-R-Cruz houseboats in the last Bahamas 500, one of the world's toughest ocean races. Despite 8-ft. seas and 25-knot winds, the Drift-R-Cruz finished the race at Freeport, one of only 16 boats in a starting field of 63 to do so. Another Drift-R-Cruz traveled along the inland waterways all the way from St. Petersburg, Fla., to Montreal's Expo 67 and then across the Great Lakes to Oshkosh...
...grille of a Rolls-Royce. On its 117-in. wheel base, the car mounts an eight-cylinder, 460-cu.-in. engine specially designed to provide improved combustion and cut exhaust fumes. Other features, including interior warning lights, air conditioners and radios, have been adapted from either the smaller Thunderbird or the bigger Lincoln...
...tempting array of old favorites and one entirely new series. For Ford's Mustang, which has triggered hot competition in the sporty-specialty-car field (see following story), the changes for 1968 are modest: one makes air scoops on the hood standard instead of optional. The '68 Thunderbird is also virtually unchanged except for the substitution of a three-person front seat for two bucket seats...
Today, the convertible is on the wane. Thunderbird and Cadillac Eldorado convertibles were quietly dropped last fall for lack of buyer interest. American Motors is dropping them next year from its Rambler and Ambassador lines, and Ford is ending its Lincoln Continental convertible line. In 1963, convertibles accounted for 6.6% of all new cars sold. For 1966, less than 5% were convertibles...
...division general manager. Last week Frey, 44, moved even higher. He was promoted to the brand-new post of corporate vice president of North American vehicle product development. Frey is Detroit's sharpest idea man. Besides the Mustang, he is responsible for such innovations as the four-door Thunderbird, the stereo dashboard tape deck, and the station-wagon door that opens out as well as down. He is one of the few auto executives with experience in all three of the industry's essential areas: design, manufacture and sales. In his new job, which covers operations...