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...liquid form of food and as "the beverage of moderation." Yet the industry remains on the defensive, in part because some major members have divided loyalties. Despite its increased production of varietals, E. & J. Gallo, the nation's largest wine producer by far, earns considerable profit from Thunderbird, a cheap, fortified beverage that winos call "sneaky pete." And some corporate proprietors of prestigious wineries -- such as Britain's Grand Metropolitan or Hiram Walker, which owns Clos du Bois -- have major investments in hard liquor...

Author: /time Magazine | Title: Food: A Golden Age for Grapes | 12/10/1990 | See Source »

...scene is South Central Los Angeles, but it could as easily be Detroit, Grand Rapids or Kansas City. A young white male driving a 1989 Thunderbird slowly circles one of the worst blocks in the city. He nods toward a group of blacks hanging out at a corner. As his smartly dressed date whirs up her electric window, a clamoring pack of drug dealers surrounds the car. Money is hastily exchanged for a tiny cellophane bag of off-white crystals. The car peels away, fleeing the inner city, headed toward suburban safety. But the driver of the Thunderbird, his supply...

Author: /time Magazine | Title: Behavior: A Plague Without Boundaries | 11/6/1989 | See Source »

When winos name their poison, two of the most called-for brands are Thunderbird and Night Train Express, favored for their high alcohol content (18%) and low price ($2.29 for a 750-ml bottle). The two wines account for less than 3% of total sales for California's giant E. & J. Gallo winery, but they have become an increasing source of controversy for the company. Last week Gallo said that it had voluntarily told its distributors to stop selling the wines to liquor stores in skid-row areas in U.S. cities...

Author: /time Magazine | Title: WINE: Thunderbird Gets Plucked | 10/2/1989 | See Source »

...attention, though, on ensuring that Ford offers a continuous stream of fresh cars. Some will be gussied-up versions of existing models -- known in the trade as "re-skins" -- while one will be a completely new model. Later this year the firm plans to unveil a Ford Thunderbird with styling resembling a BMW. Also in the works: face-lifts for the Ranger pickup and Bronco II sport-utility vehicle; a nip and tuck for the Taurus; a version of the Aerostar van that will stretch 15 in. longer than the current 14 1/2-ft. model; and by 1991 a compact four...

Author: /time Magazine | Title: Vrooom At The Top | 6/13/1988 | See Source »

...forgotten sense of purpose burning in our empty stomachs like the remnants of the whisky we had for breakfast--"Pills, pills," one of the Ginsburgs is yelling through the roar of the wind, and he's got a fistful of them, twisting and dancing in the backseat of the Thunderbird convertible, tears of madness streaming down his cheeks and down onto his black pinstripe suit--the law professor, I think, the other Ginsburg--or is it Ginsberg?--Ginsbirg?--homonymous, at any rate, and a poet, the queer, the bundle of tie-died rags crumpled still sleeping at his brother...

Author: By Rutger Fury, | Title: On the Road | 11/10/1987 | See Source »

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