Word: thunderbirds
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...homeless: San Francisco has voted to reduce their benefits 85%; Santa Monica, Calif., passed laws preventing them from sleeping in the doors of shops or receiving food from unlicensed providers; Madison, Wis., is handing them a record number of tickets; Seattle banned the sale of malt liquor and Thunderbird in Pioneer Square as its initiative to shoo away the alcoholics...
LORETTA SANCHEZ The Congresswoman got laughs and kudos in Washington for her parody of the Master-Card "priceless" ads, featuring her family, with cat Gretzky, in a red Thunderbird...
...SUVs--would be foolish. "It's a question of priorities," says Chris Theodore, Ford's vice president for North American product development. "Nobody here says you can't build a two-seater, but it comes down to making the business case." The automaker is banking on its retro-styled Thunderbird, rumbling Mustangs and the upcoming Mazda RX-8 (Ford owns 36% of Mazda) to hang on to its sports-car credibility. Few of Ford's top designers and engineers, however, are working on them. Says J Mays, vice president of design: "A lot of our top talent goes into trucks...
...sully the cachet of its luxury vehicles. Says Prudential Securities analyst Michael Bruynesteyn: "If you leverage platforms and components, it has to be done in a way consumers don't notice." Already purists sniff that Jaguar's S-Type shares so many parts with the Lincoln LS and Ford Thunderbird that it is a Ford alley cat in a Jaguar's skin...
Ford loves customers like Gail Reed. Last April, a few months before 0% financing wiped out profit margins on such standard models as Windstars and Tauruses, Reed, an Atlanta accountant, saw a picture of a pearl-white Thunderbird convertible and fell in love. She agreed to pay the full $39,000 sticker price and willingly waited nearly a year for delivery, driving off with her baby a few weeks ago. "I've always owned sensible cars," says Reed, 43 and single. "Then I started thinking, this T-Bird is a great-looking, fun car. If I'm ever going...