Word: thunderstix
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...benefit because StubHub gives them a cut of its 25% commission. On average, the eight professional teams with StubHub deals get about 10% of a ticket's resale price. More important, the teams fill some empty seats and lock up the ancillary revenues (from, say, parking, a set of ThunderStix, a couple of beers). StubHub benefits because the team markets the website to its most loyal customers, validating the operation...
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