Word: tianjin
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Dates: during 2010-2019
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...Taiwan's rural Changhua county. Thinking that mainland China's rapid development would boost demand for the kind of quick, cheap meals that workers would fill up on during factory breaks or after a punishing shift, he decided to cross the Taiwan Strait and set up a factory in Tianjin in 1992. The timing was perfect. Master Kong is now the world's largest brand of instant noodles, with an enormous recognition rate that has enabled Tingyi to expand the line into bottled water, teas and snacks. "To consumers, Kang Shifu is a professional chef," says Wei of the brand...
...with reporting by Chengcheng Jiang / Tianjin and Jessie Jiang / Beijing...