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...each) for such varied industrial giants as General Electric (A Is for Atom), United Fruit (Bananas? Si, Señor), American Telephone & Telegraph (The Voice Beneath the Sea), Du Pont (The Spray's the Thing), the New York Stock Exchange (What Makes Us Tick). Sutherland gets his client's point of view across with suave indirection. He has found it no easy job persuading tycoons that moviegoers resent being pounded over the head with a sales spiel. Many sponsoring corporations have so enthusiastically adopted this concept of the non-irritating huckster that their names, as in Richfield...

Author: /time Magazine | Title: Cinema: The Painless Plug | 5/6/1957 | See Source »

Even before she began to tick off her troubles, the contestant was obviously teetering on the brink of a good cry. She barely had time to tell how she had raised her three teen-age boys all by herself when Master of Ceremonies Jack Bailey shoved her over the edge with a deft flick of folksiness. "Why," he chirped with chipmunk cheeriness. "you don't look much over...

Author: /time Magazine | Title: Television: Troubles & Bubbles | 4/15/1957 | See Source »

...Leaky valves, particularly the aortic. At Georgetown University Hospital, Surgeon Charles Anthony Hufnagel has developed an ingenious solution: into the aortic channel he introduces an additional valve made of plastic, with a floating ball which stops the backflow when the heart relaxes. (Such valves used to tick like a clock inside the patient, are now silent because the ball is covered with silicone rubber.) The gadget does not prevent all backflow but stops enough to keep most patients' hearts from being overloaded...

Author: /time Magazine | Title: Medicine: Surgery's New Frontier | 3/25/1957 | See Source »

...Internal Tick. Skinny Arnie Sowell, the light-foot Pitt Negro with elastic legs, was back in his element, his disappointing summer outdoors and his heartbreaking failure at Melbourne now behind him. He hardly wasted a glance on last year's winner, halfback-sized Tom Courtney of Fordham. On the broad lanes and long straightaways of outdoor tracks, where Courtney could get his weight rolling, things had been different. Sowell had been second best. In the Garden Arnie was at home...

Author: /time Magazine | Title: Sport: The Hustlers | 2/18/1957 | See Source »

Listening only to the tick of his incredibly accurate mental stopwatch, Sowell glided over the boards, drifting well off the pace. Courtney and the Pioneer Club's Harry Bright drove ahead, hoping to steal the race. But 2½-laps from the tape, Arnie's watch told him it was time. He floated wide on a turn, kicked downhill into his fluid-drive sprint, and the race was over. Sowell was almost 4 yds. in front of Courtney and still moving away when he finished. Time: 1:50.3, a new indoor record, two-tenths of a second faster...

Author: /time Magazine | Title: Sport: The Hustlers | 2/18/1957 | See Source »

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