Word: ticket
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Dates: during 2000-2009
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...Hollywood, 2008 was a very good summer for men who fly, women who bond and pandas who roundhouse kick. And it wasn't a bad summer for the overall domestic box office, which will total roughly the same as last year - about $4 billion - with higher ticket prices balancing a slight drop in attendance. For a season that lacked the bait of 2007's array of sequels, it's a decent enough haul. But one brooding hero is carrying a disproportionate burden on his muscular shoulders...
...Palin can help McCain through biography as well as resume. She'll be the first woman on a Republican ticket, which the campaign is surely hoping will appeal to Hillary Clinton voters and help reduce Barack Obama's advantage among women. She's a fresh face to counteract Obama's message of change, and she's about as far outside the Beltway as you can get. A child of the middle class with a friendly face and big hair, she is so affable that she once won Miss Congeniality in a beauty pageant. Her son is about to deploy...
...march on Castle Washington carrying pitchforks and Frankenstein torches. While early--and therefore shaky--polls may show a close race for President, the Republican vs. Democrat numbers look bleak for McCain. To win, he will need as many as 1 out of 5 of his voters to be a ticket splitter: someone who will vote Democratic for the House and Senate but pull the lever for McCain before leaving the booth. McCain will get some of those votes for free in the South, but the rest he will have to earn...
Minneapolis is McCain's great chance to define himself to these folks. Ticket splitters eschew partisanship. They don't trust any one party to have all the power. They are happy with divided government, so long as that government can deliver results. The convention's hammering on Obama should be targeted at these voters and portray Obama as an unapologetic liberal who will team up with congressional Democrats to put Washington on a runaway train of pent-up left-wing legislative appetites. That will surely cause moderate ticket splitters to think twice about a President Obama. But the vital issue...
...convention must trumpet his peerless credentials as a reformer. He must engage passionately on middle-class economic issues. McCain's comfort zone may be world affairs, but if he cannot hold his own in a kitchen-table debate with Obama on jobs, schools and health care, he'll visit ticket-splitting kitchens once more on Election Day, but this time as toast. Finally, he must give the convention speech of a lifetime...