Word: ticketing
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That's the Ticket...
...prairie-flat steadiness. As it happens, the last two candidates to make their picks with geography clearly in mind - John Kennedy in 1960 and Michael Dukakis in 1988 - were both from Massachusetts. And they both picked Texas Senators - Lyndon Johnson and Lloyd Bentsen - for the second spot on their ticket...
...Your Rival Even after a long, hard primary fight (and sometimes because of it), the ultimate winner almost always has to consider bringing the loser aboard the ticket. That's what Ronald Reagan did when he picked George H.W. Bush in 1980 and how John Kerry came to choose John Edwards in 2004. Sometimes party unity simply demands it. "We ended up with the obvious choice," says adviser Bob Shrum of Kerry's decision to tap Edwards. "People in the party overwhelmingly wanted...
...Hire Some Pizazz Some nominees find themselves in need of excitement. That explains why Walter Mondale tapped Geraldine Ferraro, the first woman on a national ticket, in 1984. "This is an exciting choice," he said at the time. Within weeks, Mondale did not see it that...
...back in 1988. That year he stunned nearly all his advisers when he tapped someone whose Midwestern roots were an antidote to his privileged Kennebunkport background, who was young to his old, who could balance his moderation with a dose of conservatism, and came up with Dan Quayle. The ticket beat the Democrats that fall, but by 1992 even Bush was trying to nudge him off the ticket. The ploy failed. Which is a reminder that however you choose a running mate, another rule will always apply: hard as it is to find a good one, it is sometimes harder...