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Nike may have perfected it, but celebrity sponsorship was the ticket to the top for both Adidas and the smaller Puma. Jets quarterback Joe Namath paraded around Manhattan in the 1970s in his swanky white Puma sneakers, and fans bought hundreds of thousands of pairs. Namath had an unprecedented deal: $25,000 a year, plus 25˘ for each shoe sold. Quaint, isn't it? The competition for star endorsers would define the battle for sporting-goods supremacy. By the time soccer star Beckham signed on in 2007, Adidas committed to a lifetime deal reportedly worth more than $600 million. Says...

Author: /time Magazine | Title: Business Books | 3/13/2008 | See Source »

...erosion in relations between the Obama and Clinton camps - less than a week has passed since Obama's foreign policy advisor (and TIME columnist) Samatha Power called Clinton "a monster" - was almost certainly one reason why House Speaker Nancy Pelosi declared on Tuesday that the chances of a joint ticket between the two Democrats were now impossible...

Author: /time Magazine | Title: Obama Win Defined by Race | 3/12/2008 | See Source »

...chance of achieving the far more fundamental goal: defeating John McCain in November. Let this not simply be a war of attrition. It may be hard to imagine now, but Democrats will eventually overcome the impasse at which they currently find themselves and nominate one candidate to head their ticket for the presidential election next November. Although in duration and money spent, the fight to capture the Democratic nomination might seem like the be-all-end-all, what we have seen so far is just the beginning. After the party convention in August, the nominee is will have to fight...

Author: By The Crimson Staff | Title: Eyes on the Prize | 3/11/2008 | See Source »

...don’t get a delegate? MG: If there are other parties that want me to run on their ticket, then I’d be happy to do it. I want to stay in until the very end. Until November...

Author: By Charleton A. Lamb, CONTRIBUTING WRITER | Title: 15 Questions With Mike Gravel | 3/11/2008 | See Source »

...some of the interviews this morning you were quoted talking about whether or not there would be a possibility of a joint ticket - of a Clinton-Obama ticket or an Obama-Clinton ticket. Are there are circumstances in which you would consider being his running mate if he were to offer the ticket? I think this is all pretty premature. There are a lot of contests left. I think the question was certainly aimed at the historic nature of our candidacies and the possibility that we would have a unified Democratic ticket and that may be something to consider down...

Author: /time Magazine | Title: Interview with Clinton: One Day at a Time | 3/6/2008 | See Source »

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