Word: ticketing
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...festival has become a lightning rod for disgruntlement with the Hong Kong government. Taxpayers realize they're picking up the tab, and many feel that buying a ticket is like paying twice, so attendance has been poor...
...marriage by text messaging "I divorce you" to his wife three times. Now text messaging is being used in the service of another (and more pleasant) kind of getaway. AirAsia, a domestic low-fares carrier with regional ambitions, recently implemented the world's first ever short-message-service (SMS) ticket-sales system. Using cell phones, customers dialogue with a computer, which, over an average of eight text messages, takes care of everything from flight availability to accepting payment to assigning a seat...
...experiment in niche marketing, but quickly pulled in major advertisers like Dolce & Gabbana, Eagle Pictures and Renault (with an ad for the Clio that shows a male cop pulling over a car, looking at the male driver and whipping out his pad - to write not a ticket, but his phone number). The channel claims peak-hour viewership of up to 500,000 Italian households. The numbers may be small compared to the major networks, but they do contain a fabulous little secret: nearly half of the audience for GAY-TV is straight. "We do not want to create gay programs...
...packaging policy, while new to men’s hockey games, is hardly revolutionary. Professional sports teams, as well as many competitive college programs, have ticket packages, coupling marquee games with others that don’t sell as well...
...goals is to protect the fan base, like we do with the Beanpot,” said Harvard ticket manager Erin Hobin-Audet. “Another is to boost attendance to the lesser games...