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...welcome to join the Harvard Diggers Society, which has been advertised as a group requiring “NO comp. NO application. NO ticket charge...
...weekend that saw about a 35% jump in ticket sales from last Easter, the mass audience gifted the new releases with nice, colorful eggs. One-man indie conglomerate writer-director-star Tyler Perry reunited with Janet Jackson for Why Did I Get Married Too, which pulled in $30.2 million - far above the three-day tally for the 2007 original. This is the fourth $30 million-plus opening for a Perry movie, though the revenue usually drops quickly in succeeding weeks. (His last four films earned at least 45% of their total take in the first three days.) Spending just...
...million worldwide) and last weekend's topper, How to Train Your Dragon (already closing in on $100 million domestic). Apparently audiences are insatiable for movies for which they have to wear goggles. The Hollywood bosses like them too, since they can charge an extra $3 or $4 per ticket for the privilege of seeing a movie like Clash that is retrofitted with no other purpose than greed. This time, audiences responded to the saturation marketing campaign and ignored the mostly negative reviews. (Perhaps they read TIME's contrarian review of Clash of the Titans and decided to give the movie...
...movie, and if you show it, they will come. The extra cost of making a movie in the format, or of jerry-building 3-D effects on a picture shot in the standard two dimensions, is perhaps 10% to 20% of the budget. A ticket for How to Train Your Dragon costs $12.50 in 2-D at a Manhattan movie house. For 3-D, it's $17.50 - a 40% surcharge. For the 3-D IMAX version, $19.50, or 56% higher. The better news for studios: many of the Friday and Saturday screenings are already sold...
...best news, for studios and exhibitors: the prices keep rising. This weekend, according to a study by BTIG analyst Richard Greenfield that was reported in the L.A. Times, U.S. ticket prices for 3-D films will be hiked an average 8%, IMAX prices will balloon 10% for adults and 12% for children, and 2-D tickets will cost 4% more for adults and 3% more for kids. A 3-D IMAX movie night for a family of four, with tickets ordered over an Internet site like Fandango that charges a booking fee, can run from $60 to $75 before...