Word: ticketsnow
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...didn't help Ticketmaster's merger prospects when it found itself in hot water over the Springsteen ticketing controversy in February. Basically, fans were told that tickets were sold out minutes after they went on sale and were automatically diverted to Ticketmaster's resale company, TicketsNow, where they were forced to pay scalper prices for the tickets. "That was just an outrageous event," said Landau. The Boss himself rallied fans against the Ticketmaster merger. "The one thing that would make the current ticket situation even worse for the fan than it is now would be Ticketmaster and Live Nation coming...
...Azoff said he supports efforts to clean up the ticket-reselling business, which he calls "the Wild, Wild West of the business" and hints that Ticketmaster may sell its TicketsNow resale entity if the merger goes through. "The furor about the secondary market really has nothing to do with this merger," he said. Azoff said he would ultimately like to see the merged entity offer dynamic pricing, whereby front-row seats are offered in the primary market at prices well above the average - possibly up to $1,000 - while nosebleed seats are sold below the average price for as little...
...early 2009, Springsteen made headlines for a dispute with Ticketmaster; the Boss accused the concert promoter of redirecting fans attempting to buy Springsteen tickets online to a subsidiary website, TicketsNow, which sold tickets at highly marked-up prices. Ticketmaster changed its sales policies soon after...
Ticketmaster has the most ground to cover in the red-hot resale market. The secondary market for online sports and entertainment tickets--on websites such as StubHub, RazorGator and TicketsNow--has grown to an estimated $3 billion since 2000. The industry leader, StubHub, operates as an open auction, taking a surcharge on each sale. Popular events go for incredible amounts--$10,287 for Super Bowl XLI and $5,500 for Elton John's 60th-birthday bash--but there are also bargains to be had from season-ticket holders, for example...
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