Word: tides
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Dates: during 1960-1969
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...done him in, maybe the hopelessness of his cause in the Northeast had quelled any enthusiasm, but Goldwater, having long ago descended from the rarefied, steely heights of the Cow Palace, spoke with a weary, methodical voice, like a man tramping through a bog. His campaign was at slack tide, and Goldwater showed what George Gallup et. al. have been telling us all along...
Mustache is owned by Joel Schiavone, 27, a barefoot boy from Harvard who sports a stubble of raggedy beard. A banjo strummer himself, Joel opened a club in Boston two years ago shortly after graduating from business school. Happily riding the banjo tide, he has opened another in Cape Cod and is planning a new one on New Orleans' Bourbon Street. But Joel views the future with the cold eye of a trained economist. "Novelty wears off and the crowds drop off," he says. "The life expectancy of these places is ten to 15 years at most...
...took 12 hr. 35 min. to get halfway, was back to within eight miles of Dover when the channel turned against him, forced him to quit. But California Schoolgirl Leonore Modell, 14, doesn't have to worry about the boss. So she swam the chilly channel against the tide in 15 hr. 30 min., became the youngest person in history to make the crossing...
...biggest advertiser of them all uses ten different ad agencies, advertises 42 different products, spends 10.4% of its $1.91 billion in sales on pushing its products (v. G.M.'s 1%). Procter & Gamble lays out a hefty $20 million per year to promote Tide, and Tide has captured 17% of the lucrative heavy detergent market. P. & G.'s Crest ($16 million for advertising) accounts for almost 33% of all toothpaste sales, Gleem for another 17%. Ivory Liquid ($8,500,000) has cleaned up 18% of all liquid detergent sales, Joy and Thrill another 12% and 8% respectively. Duncan Mines...
Raised on Burke. Ex-Governor Foot, who is now an adviser to the U.N., believes that the rising tide of animosity of the world's poor nations for the rich will eventually displace the cold war as the greatest threat to peace. Britain, too, once rowed on this flood tide, he says, "but we rowed with it, not against it. The most important thing is to take and hold the initiative. The people must be given a lead, a hope, an assurance that orderly and constructive effort will be worthwhile...