Word: tiding
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Dates: during 1930-1939
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...Buchman last summer enlisted God's aid in a journalistic venture. In their "quiet times" every morning they took pencil & paper, jotted down what they believed to be divine instructions on problems of makeup, caption-writing and layout for a one-shot picture magazine to be called Rising Tide. The result was published in an. edition of 300,000 copies in England last month. On U. S. newsstands this week is the U. S. Rising Tide (10?), similarly God-guided. To get out other vernacular versions of Rising Tide Oxford Groupers have been listening to God's words...
Although its editors call the U. S. Rising Tide a magazine, its nature is more that of an illustrated religious tract. In 48 fast moving pages of striking photos and photomontages, it shows the reader a world where "human wisdom has failed . . . but God has a plan." Page after page of pictures, exhibiting exuberant Oxford Group grins, illustrate how "one man" (Dr. Buchman) brought God's plan to Oxford in 1921, how his disciples spread it in Canada, the Scandinavian nations, Switzerland, The Netherlands...
Print order for the U. S. Rising Tide, at R. R. Donnelley & Sons Co., big Chicago printers, jumped last week from 500,000 to 800,000. Already the magazine had been snapped up wherever it went on trial sale. Fortified with $50,000 donated not only by rich, anonymous friends, of whom the Oxford Group has plenty, but also by less well-to-do Groupers-in all 5,000 contributors-its editors hoped to break even on the venture. Said Rev. Samuel Moor ("Sam") Shoemaker, chief U. S. lieutenant of Dr. Buchman: "It will have every American talking about...
Significantly, journal editors throughout the country have raised interested eyebrows, expressed enthusiasm over a new pictorial, which appearing today has already an American demand in excess of 800,000 copies, and 500,000 in European nations. The new magazine, titled "Rising Tide," conveys the message of modern Christianity, as exemplified in the Oxford Group, to men and women in this country and abroad. The Group here attempts to popularize and demonstrate, apparently with success, Christian doctrines for the solution of current industrial and national problems...
...Rising Tide" and its million and a half copies may be seen not only a 1937 application of the Gospel, but also the acknowledgement by newspaper men of the demand for a primarily clean tabloid. From below and above a move may thus be now in motion to halt the vicious circle which degrades the journal as a source of reliable information, as a force on public opinion, and as a vehicle of education...