Word: tiding
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Dates: during 1930-1939
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...game of the season - the "Tournament of Roses." Washington State, Pacific Coast champions, had on new red silk jerseys, red pants, red shoes, red helmets. Less flashily arrayed but more dangerously colored by its reputation as the greatest team that ever came from the South, Alabama's Crimson Tide was playing for the last time under supervision of Coach Wallace Wade.* Betters were favoring Alabama principally because the climate of Pasadena is more like that of Tuscaloosa, Ala. than the cold, dry mountain airs of Pullman, Wash...
...Campbell. In a few minutes Jimmy Moore slid in from the end as though in a reverse, took the ball from Campbell, tossed it far down the field to Flash Suther, who had no one to stop him. Eberdt intercepted a Washington State pass and in two plays the Tide had another score. Then Campbell broke through right tackle and got away. The second period was not over yet but the game was won. Essentially a defensive team, the ponderous Statesmen were demoralized. In the third period Guard Whitworth left his place in the line, booted a 30-yard field...
...newspapers see through the fog and glimpse the lighthouse beyond? This great country of ours has gone through dozens of depressions and emerged from every one of them richer and stronger than ever before. According to all reports, we are far richer today, even during this low-tide of business, than at any high-tide previous...
...Ticknor's appointment as assistant line coach and special mentor for the centers is received with considerable elation since it is felt that the presence of the Crimson's All-American center and 1930 captain will do much toward keeping the morale of the team at high tide. Bradford's reappointment as mentor of the ends is likewise enthusiastically received since his work with the wingmen has been outstanding. There had been some doubt as to whether or not Bradford would return but he was signed to another one-year agreement late Monday afternoon...
...literary magazines review the books of the day, so has Tide reported monthly the noteworthy in Advertising -campaigns, copy, agencies, men. Founded three and a half years ago by TIME, Inc., Tide was purchased last week by a group of admen organized as Tide Publishing Co. President will be Everett R. Currier, of Currier & Harford, Ltd. and Currier & Ives. His principal associates will be Raymond Rubicam, president of Young & Rubicam Inc. as consulting editor; Philip Kobbe of Philip Kobbe, Inc. as promotion specialist. Present Tide Staff Writer Dexter Masters becomes editor, and Frederick Franklin, formerly of Sales Management, business manager...