Word: tiding
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Dates: during 1950-1959
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...always rises in the east, and it is undeniably red." Landlord Groza formed a left-wing peasants' movement known as the Plowmen's Front. He piled up wartime profits under the German occupation, but he shrewdly calculated the turn of the tide, got himself jailed by the Nazis before the Reds marched in from the east...
...masculine Pentagon world, McElroy is a man's man: he can be a two-fisted bourbon drinker, barely manages to suppress a lifelong passion for shooting craps, has a short-fuse temper and can use four-letter language that does not spell TIDE. As Defense Secretary he must walk the tightrope between sufficient defense and national extravagance; McElroy's own nature is such that he could, without batting an eye, decide to spend $30 million for Procter & Gamble to buy Clorox, yet at home in Cincinnati he long kept close personal tabs on the amount of gasoline...
...Cincinnati housewives, checks them closely as to their likes and dislikes. In P. & G. beauty salons, ladies have their hair washed with two Procter & Gamble shampoos-one for each side of the head-to find out which they prefer, and why. Advertising studies tell Procter & Gamble whether Tide will sell better if it is white, blue or green, whether another ounce of Joy for the same price will pay for itself in increased sales. As P. & G.'s advertising chief, Neil McElroy was death on guessing about such matters. "I don't want opinions," he said repeatedly...
...time. For good measure, he turned on the Soviet Union's No. 1 soldier and war hero, Marshal Georgy Zhukov, dismissed him with an airy promise of "some job for which he is experienced and qualified." He reorganized Soviet industry, laid down the law to Soviet intellectuals, stemmed the tide of desertions from the Western Communist parties, soothed the incipient rebellion in the satellites, and got from China's Mao Tse-tung a showpiece pledge of allegiance...
...Tide. In Naugatuck, Conn., the police, unsnarling a long line of honking motorists, found Samuel Perry, 32, at the head of it, halted at a stop sign, fast asleep...