Word: tiding
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Dates: during 1950-1959
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Soapmaker Neil McElroy's sudsy salary apparently left a dash of P. & G.'s product in your eye when it came to citing the firm's net sales in '56 at such a paltry low-Tide million plus figure. I think it should...
...newly built Merdeka Stadium, the mustachioed Duke of Gloucester formally conferred sovereignty on the new nation, in the name of his niece, the Queen. Backing the duke was a distinguished group of Britons, including Field Marshal Sir Gerald Templer, who as High Commissioner to Malaya turned the tide against the Communist rebellion in Malaya in 1952-54, and Viscount Kilmuir, the Lord Chancellor of Great Britain...
...cleanliness, then soap. Morgens set up the company's first inside copy section to get away from flossy ads, keep themes basic; in 1942 was put in charge of all advertising. A vice president since 1948, he gets a big share of the credit for putting over Tide ("Gets clothes cleaner than any soap-any soap"), the first successful all-purpose detergent. Yet Morgens denies he ever authored an original P. & G. idea, claims "everything we do is created, adjusted and tested" by his "team." ¶ Dr. Wilbur G. Malcolm, 55, a bacteriologist turned business executive, will take over...
Lighters & Skiffs. The big wherries and their rowers have long disappeared, and today's competitors are men who make their living handling cargo lighters. Their shells are carefully conditioned, and to make things still easier, they row the 4¾ miles to Chelsea with the tide, not against it, as Thomas Doggett's contemporaries used to do. No longer will the Speaker rush from the Chair in the House of Commons with the members in tow (as Charles Shaw-Lefevre did to watch the 1848 race). But to young rivermen, winning the race is still their greatest ambition...
...changes ("rain today: 6 out of 10") in contrast to the usual vague predictions. And even a small enterpriser like Houston's John C. Freeman Jr., 37, president of two-year-old Gulf Consultants, can make an important contribution. Two months ago Freeman completed a TV-sized electronic tide-telling machine, claims that it predicted a 10.7-ft. tide at Cameron, La. well in advance of Hurricane Audrey. Actual height of the tide...