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Conspicuously absent from the team is advertising. Nissan's nontraditional marketing plan for the GT-R includes viral video, manga, two documentaries and a tie-in with Sony Computer Entertainment for an appearance in PlayStation's new Gran Turismo 5. The strategy is another signal of change: publicity-generated marketing is common practice for brands like Aston Martin and Lamborghini...

Author: /time Magazine | Title: Revving Up Nissan | 3/13/2008 | See Source »

...then I realize that I don’tcare about the trial. That makes me sort of a crappy person.RR: When’s the last time you were really angry?DC: I’m a pretty mellow person. I mean, I’m not wearing my tie-dye today, butI’m a pretty mellow person. I don’t really get too angry too often. But I was prettyangry when my friend Ryan stole my cat. I haven’t seen the cat or Ryan for two and ahalf years. OK, that?...

Author: By Jeffrey W. Feldman, CRIMSON STAFF WRITER | Title: ROVING REPORTER: Twelve Angry Men | 3/13/2008 | See Source »

...shop has been around for decades, the word is just now spreading among Harvard students eager to enhance their wardrobes without emptying their wallets. Sam Teller ’08-’09 considers himself a CCTS convert, having recently made his first purchase: a rain jacket and tie for just $10. “Why spend $40 for a sweatshirt at American Apparel when you can get cheap, fun clothes and support the good folks at Christ Church?” says Teller, a former Crimson magazine editor. In addition to perusing the bountiful assortment of items, students...

Author: By Jackie L. Nesi, CONTRIBUTING WRITER | Title: One Saintly Steal | 3/12/2008 | See Source »

...done in overtime, Harvard wouldn’t have found itself in that position if it hadn’t been for the outstanding play of freshman Liza Ryabkina. After scoring the Crimson’s third goal on Saturday, Ryabkina broke the scoreless tie against the Saints when she netted the puck from the blue line on Harvard’s first power play.“I think that we go into every game thinking that any one of the people on that bench can put the puck in the net,” Cahow said...

Author: By Kate Leist, CRIMSON STAFF WRITER | Title: NOTEBOOK: Harvard Wins ‘Twice’ in Overtime | 3/10/2008 | See Source »

...Oregon State in a close matchup. Scoreless up until the sixth inning, Madick walked the leadoff hitter, hit another, and gave up an RBI double, knocking in the Beavers’ first run. Up until that point, Madick had allowed only three hits. Harvard stepped up and immediately tied the score in the bottom half of the sixth with an RBI from sophomore Jennifer Francis. Francis knocked in freshman Ellen Macadam, pinch running for sophomore Melissa Schellberg. The final inning proved detrimental to the Crimson, as the team failed to tie it up in the bottom of the seventh, losing...

Author: By Michael J. Buckley, CONTRIBUTING WRITER | Title: Tough Weekend Sees First Victory | 3/10/2008 | See Source »

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