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Word: tiere (lookup in dictionary) (lookup stats)
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Clearly in the second tier of the grand finals, Harvard was able to avenge the previous week's defeat by edging Northeastern by 4.4 seconds. Harvard also gained revenge against a strong Wisconsin boat that had finished fourth in San Diego...

Author: By Keith S. Greenawalt, | Title: Lights Take HYPs; Heavies Persevere | 6/5/1997 | See Source »

However, the Black and White seemed entrenched in the second tier along with Dartmouth, Syracuse and Rutgers. Dartmouth had narrowly edged Harvard earlier in the season...

Author: By Keith S. Greenawalt, | Title: Lightweights Continue Winning Ways; Heavyweights Surprise Nation | 6/5/1997 | See Source »

IMAGE BUILDERS The third tier contains the most companies, and they number in the hundreds, and possibly thousands, of firms. This is the level of pure-cause marketing, where a company is apt to adopt a cause as a way to brighten its own corporate image. For example, insurance giant Prudential, battered by years of negative publicity surrounding its agents' sales practices, last year began sponsoring a national youth-volunteerism campaign. Spokesman Robert DeFillippo acknowledges that the campaign is helping rebuild Prudential's image. But "you can't tie them directly," he says. "We're 120 years old and have...

Author: /time Magazine | Title: THE NEW WORLD OF GIVING | 5/5/1997 | See Source »

...Strom Thurmond. A trophy kid is so common among the '90s tycoons, you'd think it was a corporate perk, like stock options. Meanwhile, a woman's peak childbearing years coincide precisely with her peak career-building years. Try having a baby at age 38 while your tier of associates at Shearman & Sterling is up for partnership. See who becomes "of counsel...

Author: /time Magazine | Title: THE 2,000-YEAR-OLD MOM | 5/5/1997 | See Source »

...eventually to support digital traffic--although the additional bandwidth will cut into the number of channels they can offer--while cable services like HBO retool to produce digital shows. A few years hence, your local cable or satellite guy will start offering, alongside the usual 60 analog channels, a tier of scintillating HDTV programming, with brilliant color and sound...

Author: /time Magazine | Title: A TUBE FOR TOMORROW | 4/14/1997 | See Source »

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