Word: tiere
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Clearly in the second tier of the grand finals, Harvard was able to avenge the previous week's defeat by edging Northeastern by 4.4 seconds. Harvard also gained revenge against a strong Wisconsin boat that had finished fourth in San Diego...
However, the Black and White seemed entrenched in the second tier along with Dartmouth, Syracuse and Rutgers. Dartmouth had narrowly edged Harvard earlier in the season...
IMAGE BUILDERS The third tier contains the most companies, and they number in the hundreds, and possibly thousands, of firms. This is the level of pure-cause marketing, where a company is apt to adopt a cause as a way to brighten its own corporate image. For example, insurance giant Prudential, battered by years of negative publicity surrounding its agents' sales practices, last year began sponsoring a national youth-volunteerism campaign. Spokesman Robert DeFillippo acknowledges that the campaign is helping rebuild Prudential's image. But "you can't tie them directly," he says. "We're 120 years old and have...
...Strom Thurmond. A trophy kid is so common among the '90s tycoons, you'd think it was a corporate perk, like stock options. Meanwhile, a woman's peak childbearing years coincide precisely with her peak career-building years. Try having a baby at age 38 while your tier of associates at Shearman & Sterling is up for partnership. See who becomes "of counsel...
...eventually to support digital traffic--although the additional bandwidth will cut into the number of channels they can offer--while cable services like HBO retool to produce digital shows. A few years hence, your local cable or satellite guy will start offering, alongside the usual 60 analog channels, a tier of scintillating HDTV programming, with brilliant color and sound...