Word: tiered
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Dates: during 1990-1999
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IMAGE BUILDERS The third tier contains the most companies, and they number in the hundreds, and possibly thousands, of firms. This is the level of pure-cause marketing, where a company is apt to adopt a cause as a way to brighten its own corporate image. For example, insurance giant Prudential, battered by years of negative publicity surrounding its agents' sales practices, last year began sponsoring a national youth-volunteerism campaign. Spokesman Robert DeFillippo acknowledges that the campaign is helping rebuild Prudential's image. But "you can't tie them directly," he says. "We're 120 years old and have...
...eventually to support digital traffic--although the additional bandwidth will cut into the number of channels they can offer--while cable services like HBO retool to produce digital shows. A few years hence, your local cable or satellite guy will start offering, alongside the usual 60 analog channels, a tier of scintillating HDTV programming, with brilliant color and sound...
...tourists using her castle as a bed-and-breakfast. Universities may lack the profit imperative that drives corporations, but they are just as fiercely competitive, always striving to get the best students, the best scholars, the best grants in order to attain the most prestige. Like every other top-tier institution, Penn seeks to attract as large an applicant pool as possible so as to admit as small a percentage of it as possible to fill its available places (a low "admit rate," considered an index of exclusivity). But it hopes most of those admitted will actually enroll (a high...
...large number of our clients are homeless and in search of assistance," Spofford says. "They often don't have the references or the skills to find housing. They're on the bottom tier and we really have to work with the clients to get them back into the mainstream...
Peninsula last week had posted flyers advertising its introductory meeting for new members. On Thursday, posters imitating those flyers were found in the Yard and the Houses, according to Bradley E. Whitman '98, a member of the Peninsula Council, the magazine's top tier of editors...