Word: tiered
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Some of the most desirable venture capital and hedge funds only take a few million dollars from each investor. Once Harvard uses up these top-tier allocations, it must “go down the quality spectrum [of firms], which is very dangerous,” Harvard Management Company President Jack R. Meyer said...
Harvard could not compete with other top-tier institutions without offering social events such as football games and crew races. Not only does it offer the most die-hard alumni a chance to remain connected to the school, it also offers students a chance to escape the monotony of schoolwork and enjoy the social scene...
During this sea change, Sharp intends to use Aquos as the product that burnishes its reputation as a top-tier global brand. International business already accounts for about half of Sharp's revenues, with buoyant sales of its high-end TVs in the U.S. and Europe driving those gains. The company has also benefited abroad from the launch last fall of a worldwide branding campaign, including ads produced by Wieden+Kennedy, an agency that's famous for managing Nike's advertising. Since the spots began airing, brand recognition for Aquos in the U.S., according to market-research surveys, has jumped...
Sharp got its flat-screen focus from Katsuhiko Machida, the company's president, who for years fretted that his outfit was doomed to be a second-tier player. When he ran Sharp's television business in the 1980s, Machida says, the firm had trouble competing because it didn't manufacture the most important TV component, the cathode-ray tube. Forced to cobble together parts bought from competitors, Sharp was little more than an assembler, cranking out sets that were always a little too expensive and a little too poorly engineered to attract many customers. It was a dispiriting struggle, says...
...least by the criteria we measured, Harvard scored quite respectably, just not in the very top tier, where in other rankings people are used to seeing it,” said Paul D. Glastris, editor-in-chief of Washington Monthly. “Which means, I think, that Harvard has some work to do in the areas we measured...