Word: tiers
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...fire, the incipient infection sets off alarms that alert the immune system to bring out its defensive weapons. It is an awesome arsenal. First, natural killer cells and the Pac-man-like macrophages rush to the scene to gobble up infected cells. After about a week, if this first-tier defense fails to control the threat, says Fields, "you bring out the guided missiles." These are antibodies -- produced by B cells upon the order of helper T cells -- that are custom-designed to home in on certain antigens, distinctively shaped proteins that characterize a particular type of virus, and destroy...
...bigger airlines slowly fought back. United, American, Piedmont and others have set up two-tier hiring, with lower pay scales for new employees. On some planes, the three-person flight crews of yore have been reduced to two. Established airlines have been able to offer frequent-flyer programs and the convenience of powerful computerized reservation systems to woo back customers. The counterrevolution has to a large extent worked. Says George James, president of Washington's Airline Economics: "There is far less motivation for going into the industry now that the big companies can compete well...
...disposal at fire-sale prices to private buyers. The loss to the U.S. owners would be heavy. The impact on South Africa would probably be at least a temporary loss in skilled management and lower profits. But the Pretoria government, long anticipating all possible sanctions, has developed a two-tier exchange rate for the rand, with lower rates on money from the sale of foreign assets, that would minimize its own capital loss in any foreign- business pullout...
...closing gala that night, Wolper will stage a kind of macro-Ed Sullivan show. The production calls for a 20-tier stage, waterfalls, lasers and a cast of 12,000, not counting the thousands in the audience who will participate in a flashlight stunt. Performers include the Statue of Liberty All-American Marching Band, a 476-member consortium from 92 colleges and universities that will have 40 sousaphones and 76 trombones; 300 banjo and fiddle players; an 800-voice chorus; a 250-voice gospel choir; an 850-member drill team; 300 jazzercize dancers; 200 square dancers and 300 tap dancers...
Because so many of the acquisitions are taking place among the largest agencies, a top tier is developing of superheavyweights that are several times as large as most other companies in the industry. Rankings in Advertis- ing Age, a leading trade journal, show that the ten largest U.S. agencies controlled about $27 billion in advertising billings last year. That is nearly 17% of the $162 billion that was spent on ads around the world. The leader was New York City-based Young & Rubicam, with 1985 billings of $3.57 billion, followed by the Ogilvy Group ($3.3 billion), Ted Bates Worldwide...