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...everyone knows that Toronto - TIFF, for short - marks the opening of the movie-awards season. Or the serious-film season, which has become the same thing. With blockbusters and buddy comedies filling most of the multiplex screens, movies with a slower pulse and a higher IQ almost have to be marketed as bait for the Academy Awards. Audiences are told that if they don't see this political exposé, or that family-crisis drama, they won't be in the know on Oscar night. It's like homework, but with George Clooney or Brad Pitt as the professor...

Author: /time Magazine | Title: Movie Lust, Toronto-Style | 9/8/2007 | See Source »

...take a risk showing Once your picture at TIFF. You may have a high-buzz title instantly interred, as the Sean Penn-starring All the King's Men was last year; or have a festival sensation, like the Bush-assassination fakeumentary Death of a President, that can't duplicate its success when it's released. Or you could be Borat, and ride the Toronto bronco to a $100 million-plus domestic gross and an Oscar nomination...

Author: /time Magazine | Title: Movie Lust, Toronto-Style | 9/8/2007 | See Source »

...producer's dreams of big revenues and little statuettes. The studios count on Toronto audiences (and the thousand or so critics who come from the lower 48) to ignite the word-of-mouth that can keep a movie hot through February. Heat shouldn't be a problem at TIFF this year. The temperature hit 90 (32C) on opening...

Author: /time Magazine | Title: Movie Lust, Toronto-Style | 9/8/2007 | See Source »

...TONY LARDER, 37, GRAD STUDENT AND INSTRUCTOR, OTTAWA Attending TIFF since...

Author: /time Magazine | Title: The TIFF Junkies | 8/30/2007 | See Source »

...visit Toronto just for TIFF? I'm in Ottawa now, but even when I lived in New Brunswick we used to come up just for the Festival...

Author: /time Magazine | Title: The TIFF Junkies | 8/30/2007 | See Source »

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