Word: tifft
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Dates: during 1990-1999
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...TRUST by Susan Tifft and Alex. S. Jones. The Ochs-Sulzberger family has managed the New York Times for more than a century, generating both handsome profits and public trust. The combination is a tricky one, easily compromised, and this history looks at how it has been maintained and assesses the Times's transition toward the electronic brave new world...
...nearly clinical detail about failed marriages and lives (we might have been spared some of minutiae on the family members who had less to do with the newspaper), Tifft--a former writer for TIME--and Jones forcefully make the point that the self-effacing Ochs-Sulzberger clan got one big thing right: the need to protect and nurture the paper entrusted to them. Although this book is light on the financial and business detail that would permit a fuller judgment of the family's management of their trust, the story of the Ochs-Sulzberger family makes one want to join...
...dumb down coverage to the level of a TV-numbed audience. That a single family has managed this feat over such a long period of time is even more remarkable. That this particular family, at least as described in The Trust (Little, Brown; 870 pages; $29.95), by Susan Tifft and Alex Jones, managed to make and keep the Times great is astounding. In almost voyeuristic detail, the ruling Times family emerges as a kind of textbook study of philandering, adultery, divorce and lousy parenting. The male heirs who got to run the paper arrived mostly either ill-prepared or suffering...
ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Richard Lacayo, Michael D. Lemonick, Thomas McCarroll, Richard N. Ostling, Priscilla Painton, Sue Raffety, Janice C. Simpson, Jill Smolowe, Susan Tifft, Anastasia Toufexis, Richard Zoglin...
ASSOCIATE EDITORS: Richard Behar, Janice Castro, Philip Elmer-DeWitt, Richard Lacayo, Michael D. Lemonick, Thomas McCarroll, Richard N. Ostling, Priscilla Painton, Sue Raffety, Janice C. Simpson, Jill Smolowe, Susan Tifft, Anastasia Toufexis, Richard Zoglin...