Word: tigers
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Dates: during 1960-1969
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...Tiger & the Ducks. The main theme of De Gaulle's speeches was equally familiar and equally effective: "Our destiny is called national prosperity." But through it, he wove the even headier subthemes of national pride and France's independence of the U.S. At the beach resort of Sables-d'Olonne, he cried, "This country, this France which has bound its wounds, is recovering its power, its influence; this France which is increasingly reckoned with from one end of the world to the other . . ." In Sainte-Hermine, he laid a wreath at the monument to Georges Clemenceau...
...Norway, miniature tiger tails fluttered from scooters and sedans last week, and the signs along the highways struck a familiar note: Putt en tijger pa tanken. In Western Germany, it is Pack' den Tiger in den Tank; in The Netherlands, Stop 'n Tijger in uw Tank; in France, Mettez un tigre dans votre mo-teur; in Italy, Netti un tigre nel motore; and in Britain what else but "Put a tiger in your tank." The star of one of the most popular advertising campaigns ever hatched on Madison Avenue, Esso's frisky, whimsical tiger with the high...
Though many U.S. ad campaigns are sharply revised and toned down for export, the tiger was crated and shipped with only minor changes, such as substituting "motor" for the untranslatable "tank" in the wording of French and Italian slogans. In just the month since it was introduced with unprecedented hoopla as Esso's first all-Europe promotional campaign, the drive has spread to 14 countries, leaving a trail of 1,000,000 tiger tails and such gimmickry as tiger T-shirts, balloons, pencils, coloring books, key rings, windshield decals and jigsaw puzzles...
...African studying at Oxbridge or importing tea in London was nothing but a pleasant reminder of the many-splendored variety of the British Empire, and the exotic babble of Hindu and Jamaican dialects was merely a quaint phenomenon of sailors' families settled in remote Welsh seaports like Tiger Bay. Then, when a large number of dark-skinned Asians, Africans and West Indians began flocking to Britain in the early 1950s, the British at first consoled themselves with the thought that these tropical people had only come to earn a nest egg, and would return to buy a trawler...
...gracefully and was so easily printed with clear color and bold design. Now some of the big Paris houses are backing away a bit from what bids fair to be an all-out fad, but U.S. manufacturers are bringing it out in all kinds of new colors and patterns-tiger, pigskin, and the ubiquitous...