Word: tigers
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Dates: during 2000-2009
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...clean-living image - qualities he harnessed to become the consummate corporate pitchman, the world's richest athlete for eight years running and the target of unending idolatry. When athletes meet the stratospheric expectations heaped upon them, we have fewer incentives to unwrap their shiny packaging. Now that Tiger's brand has been dented, fans who bought Nikes or quaffed Gatorade at his urging may be channeling their disillusionment into moral outrage. They're less likely to give Tiger a mulligan for his behavior after having spent countless afternoons watching him stalk the course and trounce competitors...
...interviews have been as scripted and predictable as his Sunday tournament garb, so aggressively bland that those of us who prefer our superstars a little grimy embraced his profane outbursts and predilection for hurling clubs on the course as a welcome dash of humanity. Fans may have loved Tiger, but they never really knew him. They simply knew they were backing a winner, and they basked in the reflected glory. (See the top 10 apologies...
...York Yankees captured their 27th title in November, Alex Rodriguez's steroid use - a scandal botched as badly, from a p.r. standpoint, as Woods' mysterious car accident - took a backseat to story lines about how the revelation liberated him to focus on connecting with his teammates. (Read "Rachel Uchitel: Tiger Woods' Alleged Mistress...
...Right now it may be hard to muster much sympathy for Tiger, who could comfortably bandage his wounds in $100 bills and still have a few hundred million to spare. But history's best golfer will undoubtedly seize the chance to repair his reputation the way he earned it in the first place. One Sunday next year, Woods will catch fire, tear past the competition and hoist another trophy. When that happens, let's hope fans remember that public prowess does not equal private virtue, and that we should reserve our adulation for those whom we know are actually deserving...
...Read "How Tiger Woods Can Survive the Scandal...