Word: tigers
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Dates: during 2000-2009
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...Heuer The Swiss watchmaker, a unit of Euro luxury conglomerate LVMH Moët Hennessy Louis Vuitton, has said that "in light of recent news, including that Tiger Woods has decided to take an indefinite leave from golf, over the coming weeks we will assess our options with Tiger Woods ... regarding our long-term relationship." Translation: We're waiting to see if this gets worse. Tag removed Tiger placards from stores across Australia (a big golf market), although the company insists that move was unrelated to the scandal. Tag headlines a group of companies whose association with the legend...
Dump him now, however, and you risk missing the upside of one of the potentially great comebacks in sports. What if, after Tiger's hiatus, he emerges contrite, marriage repaired, and his game better than ever? Woods, who earns more than $100 million annually in endorsements, could actually become more valuable after this mess. "It'll be a tale of redemption and forgiveness," says Marc Ganis, president of SportsCorp, a consulting firm. "I guarantee you that somebody has already written the freaking script." (See pictures of Tiger Woods' best victory moments...
Each of Woods' sponsors faces a unique set of considerations while formulating a postscandal Tiger plan. Here, TIME ranks Woods' sponsors on a scale from those most likely to break up with him to those most likely to stand by their...
...Accenture Game over. The consulting firm was the first to cut ties with Woods. "They had no choice," says Ganis. "Accenture tied their whole corporate image to Tiger Woods. To them, he represented competitiveness, the ability to judge things well and the ability to act appropriately." One out of three doesn't cut it here. Accenture's position is unique in that it sells a business service and all firm-client relationships are built on trust. As it turns out, Woods isn't as trustworthy as we might have thought. Plus, Accenture's "Be a Tiger" ad taglines were turning...
...been a bit ominous. "We are presently evaluating our ongoing relationship," the company said. Says Ganis: "AT&T has to be a little nervous. The company is reaching out to a broader, more Middle American demographic than some of the others." AT&T offers a commodity, phone service, and Tiger's golf bag is basically a billboard for it. This is one company that can probably afford to drop Woods from its roster...