Word: tigers
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Dates: during 2000-2009
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...young talent from South Korea to South Florida has invaded the Ladies Professional Golf Association (LPGA), stealing the limelight from overtanned veterans with a splash of color, short skirts and high-flying ponytails. They've ditched the ice skates for their fathers' drivers, blasting pink balls over greens at Tiger Woods-size distances...
...tournaments this year, Americans won five; Ochoa captured the sixth. "What's going on is eerily similar to when women's tennis blew up a decade ago," says John Mascatello, president of SFX Golf. After years of a few players dominating, the arrival of the Williams sisters spawned a Tiger Woods effect, heightening global competition. Today, Asia is the fastest-growing sector in TV, with women's golf in Japan garnering double the ratings of the men. That's one reason Honda is the sponsor of the LPGA's new Thailand tournament...
...Four years ago, a friend showed Liang Daxing a photograph of a traditional cloth pillow fashioned into a toy tiger. The image stirred Liang's memories of his time in China's barren, dirt-poor Northeast, where he was packed off for re-education during the terrible years of the Cultural Revolution. A master tailor, Liang, 59, was due to retire until he saw the photograph. It inspired him to hold onto his needle and thread, and delve into the old craft of making toys from spare cuts of fabric. Today, he sells the fruits of his labors from...
...color and the positive influence of his father, Anthony, have drawn parallels between Hamilton and golfer Tiger Woods. Hamilton, whose grandfather came to Britain from Grenada in the '50s, hopes his success will stoke new interest among ethnic groups that have long steered clear of Formula One. "People that can relate to [me] will see that it's possible and also try to get into the sport," he told the bbc. Inspired by Hamilton's youth, good looks and wholesome image, marketers are likely to get equally fired...
...flip side of the instant-attention era is the gotcha era. We may be more inured to shock than ever, but when someone manages to find and cross a line, we're better able to generate, spread and sustain offense. You get eaten by the same tiger that you train. Imus got special love from the media over the years because his show was such a media hangout. But when the controversy erupted, it snowballed in part because the media love to cover the media...