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...made a career out of maintaining control over his emotions, Woods' apology seemed refreshingly wobbly. The nervous man at the mike was a Tiger Woods many people had never seen before. There was a catch in his voice, and his delivery was tense. The fact that Woods is not a fluent public speaker probably worked in his favor. If sentences like "I'm embarrassed. That I have put you. In this position," sounded a little Terminator-esque, they could be forgiven, given the circumstances. (The setting, with a weird blue "magic show" velvet curtain didn't help the awkwardness either...
...with his mother may have been the most humanizing moment," says Kenneth Shropshire, a professor of sports marketing at Wharton business school. "It really did deliver that this is, apart from all the elements us gawkers are focused on, a family matter." (See a brief history of the Tiger Woods scandal...
...with not stopping when it should - Woods kept reminding the public, I've done some good things and I'm doing everything to make sure that I'm reliable in the future; this weird tendency I have to surge in places I perhaps shouldn't will be fixed. (See "Tiger's Apology: A TIME Discussion...
...enough? Not to everyone. "For Tiger the brand, the apology is an epic fail," says Coombs. "It is too little too late. Many sports writers have mocked today's media event, saying no self-respecting journalist would attend because you can't ask questions. When the media mocks the format of your apology, then it's a failure regardless of the content." Paul Furiga, president of WordWrite Communications, agrees, saying, "What is the takeaway? The headline? The moral of the story? Tiger failed to deliver one that is clear and compelling." There is still no alternative label for Woods than...
Like millions of Americans, Olympic skiing gold medalist Lindsey Vonn, who delivered a classic Winter Games moment with her scintillating downhill run on Wednesday, is insanely curious about one thing on Friday morning: the Tiger Woods press conference. But by the time she walks into a room at the USA House in Whistler for an interview, Woods' nationally televised statement - they get NBC's Seattle affiliate up in the Canadian mountains - has ended. "I really want to see that now," says Vonn, loose and cheery despite wiping out the day before during the super combined event, denying her a chance...