Word: tigers
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...Tiger Re "Tale of the Cat" [March 1]: During a visit to a Shanghai animal market in 1999, I observed a man sitting at the kerb cutting small pieces from a tiger's paw, mixing them with different herbs and then making small parcels of the mixture and selling them. While I was watching, two policemen turned up and also found interest in his business. One of them even bought a packet! Obviously they had not heard about the law banning trade in tiger parts. Unfortunately, as long as greed, poverty, corruption and old culture exist, there is very little...
...Just as Tiger Woods will always remember the first hole-in-one he shot, most of the members of Harvard’s squad will always remember the first time they beat a ranked opponent...
Plus, Augusta fans will treat Tiger like a cub. "The galleries are kinder there and more knowledgeable," says Jenkins. "He's not going to get as many catcalls or whatever you are going to get when you go somewhere else." But he should expect the occasional barb. Even on the (cue the maudlin CBS music and the soothing voice of announcer Jim Nantz) "hallowed grounds of Augusta National, where the azaleas leave galleries breathless at Amen Corner," some clown won't be able to resist. (See the top 10 famous apologies...
...consumers, and making himself marketable again begins and ends where it always has - his ability to be a phenomenal golfer," says Paul Swangard, managing director of the James H. Warsaw Sports Marketing Center at the University of Oregon. Jonathan Bernstein, a Los Angeles-based crisis consultant, suggests that if Tiger bombs on the course, he should just admit that the personal distractions weighed on his game. "A little self-deprecation and honestly and humility will go a long way," says Bernstein. "But that would be an un-Tiger thing to do in the past. As far as public communication goes...
...matter how he fares on the course, Tiger's return will likely be successful as long as there are no new surprises between now and April 8. "He should be ready to rehabilitate his image," says Bernstein. "But if there are more smoking guns, all bets are off." Not even Augusta can cocoon Tiger from any more scandals...