Word: tight
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Dates: during 1970-1979
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Klemesrud aside for a moment, some credit is due to Esquire for a cover and cover story which has the potential to stir up the much-bedraggled women's movement. It's not so much the picture of Patti Hensen, hands on hips and bust wrapped in tight purple satin ("The next poster queen"), that might startle serious readers of the traditionally male-oriented magazine. Rather it is the stupidly stated fact this is "The year of the Lusty Woman--It's all right to be a sex object again...
...mania sweeps across Texas, consuming everything in its path. But unlike Northern fans, Texans never streak for the restrooms and hot-dog stands at halftime. They stay to see the marching band and, especially, to watch the high-strutting twirlers showing off flash, skill and baby fat in their tight, sequined costumes...
...making and marketing of just about anything. At Revlon, while continuing to broaden the product line and promoting some new merchandising ideas, Chairman Bergerac, now 46, talks a language that was long unfamiliar to the cosmetics trade. It is a lingo of inventory control, strict manufacturing standards and tight, detailed budgets. The payoff: sales and profits have multiplied about 2% times during his four years as boss, growing more than twice as fast as the industry average. This year Revlon will earn about $125 million on sales of $1.5 billion. It will become the first company ever to sell...
...relied on high profit margins to cover up sloppiness. Under Charles Revson, Revlon ground out products in huge volumes, took long risks with new lines and often wound up getting piles of merchandise returned from stores. Many other cosmetics makers still do, but at Revlon, Bergerac has put in tight inventory controls and persuaded customers to pay bills more promptly. He figures that if the company were still being run the way it was when he arrived, it would have...
Some analysts and even company insiders wonder whether Revlon can maintain creativity in an atmosphere of tight control. Bergerac insists that it can. To him, creativity is not a matter of sitting around waiting for inspiration to strike, but of striving against deadlines to design products, packages and ads for carefully targeted markets...