Word: tilapia
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Dates: during 1980-1989
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...Nomenclature is central to fish marketing," says Bob Rubin, a partner in the Chicago Fish House, a wholesale distributor. "The name has to sound good. You could have a perfect fish that tastes like candy, but if it's called a ratfish, it won't sell." Speaking of the tilapia, a prolific and delicately flavored fish, he says, "It doesn't sound like something you'd want to eat." Bill Demmond is not so sure. "Fishermen couldn't give away amberjack," he says. "Now it sells for $1 a pound wholesale. We can't keep enough seafood. If they catch...