Word: tildenized
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Quite honestly, role-playing games, particularly for the Game Boy system, were never popular in the U.S.," says Gail Tilden, vice president of product acquisition and development at Nintendo of America. "We had a real concern that the role-playing nature of the game would be a hard sell for us." "The negotiations were not easy," says Kubo, who calls Tilden "the Dragon Mother of Nintendo." He explains, "She is a mother, and at first she didn't understand when we said Pokemon is good for children. In the end, though, it was good for us that a mother...
Thus in the U.S., Nintendo had all the Pokemon pieces to play with--a fully extended product line of games, toys, comic books and cards to appeal to boys and girls from ages 4 to 15. Says Tilden: "We decided to make an all-out effort to repeat the phenomenon in the Western world." An additional part of the strategy, says Kubo, was to hide its "Japan-ness." Nintendo of America and its Japanese partners brought in Al Kahn, who developed the Cabbage Patch doll, to help with toy merchandising. "There's a little bit of magic in what Nintendo...
...once again, the Pokemon swept a nation. "We've never seen anything like it," says Tilden. The products plugged into every kiddie angle: toys appeal to younger kids, who then move on to the cards and graduate to the various levels of video games. The TV show propagandizes each new creature with a tutorial called "Who's that Pokemon?" Most of the Pokemon growl their names repeatedly ("Squirtle, Squirtle, Squirtle"), so the children learn who's who quickly. The craze is also Gen Y Web-friendly: the most popular website for kids 12 years and younger is Pokemon.com...
...toward creating a snazzy profile to present to college admissions directors. Achieva will tutor when your youngster falls behind and do the test prep to pull your kid ahead. The twentysomething counselors, who resemble the well-scrubbed models from a Gap ad, will even make a teenager, as adviser Tilden Fang did one afternoon, cheerfully agreeable to doing homework before play and going to bed on time...
...Bill Tilden wins the last of his seven U.S. Open tennis championships