Word: tilling
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...encourages its readers to help write the magazine (sample feature: "I hated housework till . . ."), and hires 97 housewives and other subscribers to act as story "scouts." These are not penny-pinching dodges; the editors spend money freely to test their ideas. In the current issue, for an illustrated article on carpets and color schemes, B. H. & G. laid out $9,000 for expenses (which included building and furnishing four sample rooms) before the magazine was prepared to tell its readers...
...Brooklynites piled into the Academy of Music, cheered for two minutes in sheer local pride before the orchestra even played a note. A well-played Beethoven Fifth had them applauding at the end of each movement, but the Don Carlos brought down the house. Then came a pranking Till Eulenspiegel and (for an encore) one of Conductor Zipper's native Viennese waltzes. Brooklyn loved it. Breathed perspiring Conductor Zipper: "I'm so grateful...
...just a starter. The Brooklyn Symphony was playing only twice this season. But, beamed one Brooklynite: "As they say at Ebbets Field, wait till next year...
Across the Seas. If frontal attacks failed, Trippe was ready with an end-around play. In 1930, he made a deal with the British for landing rights so that Pan Am could fly the Atlantic. But he agreed to wait till the British were ready to fly too. By December 1934, when his Martin 1305, the first clippers, were ready, the British were not. Trippe.called in his staff and said: "We'll fly the Pacific instead." When the balky British refused him entry into Hong Kong, Trippe sent his planes to nearby Macao. Hong Kong merchants raised such...
...their wedding day in June 1928, while friends gathered on Long Island for the ceremony, Trippe put in a brisk morning's work at the office. He barely made it on time. Said a friend: "Juan's idea of relaxing is to sit up till 2 a.m. talking aviation." Even so, he bounds out of bed at 7, can get along on five hours' sleep...